Massachusetts-based hip-hop artist, Kyle Bent announces the premiere of his new music video, “Deserve” via Mass Appeal. In Bent’s newest release, he collaborates with Joyner Lucas in a music video reflecting the universal experience of working towards a goal. The video, directed by Matt Arnold, is an ambient, highly imaginative depiction of the long nights spent to achieve one’s dreams. It expresses the woes of hard work and the long earned pay off. Joyner and Bent’s combined energy expresses a universal struggle — the process from nothing to something. The message is a personal one that any listener can relate to. The video comes in preparation for his upcoming album, Complex Simplicity set to drop this Fall.